We met some great new prospective clients and referral partners at SXSW22. And came with a renewed insight for founders in process of a sale or capital event for their company - not every buyer move is invasive or accusatory. Don't blow a great deal by reacting to unfamiliar territory and lean heavily on your advisors.

One of our other takeaways from @SXSW is that small, committed groups of people and organizations make all the difference in social change, technology, entertainment, business, and more broadly in the World. If you're a founder and a much larger acquirer is using high-priced and arrogant advisors to steamroll you from LOI through diligence, remember that greatly rarely comes from large organizations - know your value and lean on your team to get full value and protect your legacy.