The Funnel, Ep. 5: How To Decide If You Should Sell Now

Deciding when to sell your company is rarely straightforward. Even founders who are open to a sale often feel unsure about whether current conditions favor moving ahead or waiting. In this episode of The Funnel, Kirk outlines the practical factors that shape good timing, including performance trends, economic signals, buyer behavior, and sector-specific momentum. He explains when it makes sense to go now—and when patience may lead to a better outcome. Watch the video below for a clear framework on making a timing decision.

In this episode of The Funnel, M&A advisor Kirk Michie explains how founders can evaluate whether now is the right time to sell their business. Many owners reach a point where they’re considering an exit but haven’t yet decided on a strategy. Timing plays a major role in valuation, buyer interest, and deal success, and Kirk breaks down the factors that matter most.

He outlines scenarios where founders should avoid selling—such as when the business is coming off a down year and hasn’t yet proven a recovery. He also explains when conditions favor moving quickly: strong recent performance, solid pipeline visibility, stable or improving interest rates, and healthy private market multiples. Additional considerations include customer concentration, professionalized financials, management depth, and sector trends. Some industries, like professional services, software, property management, and certain field service categories, are attracting especially strong buyer demand.

This episode provides practical guidance for business owners exploring sell-side readiness, exit timing, private equity interest, and market-driven valuation factors. For founders weighing whether to go to market now or wait, the video offers a clear decision framework.