Your Buyer Will Tip Their Hand Pre-LOI
If you're selling your business and your prospective buyer is asking for more information than they need to provide you with an LOI and a sense of valuation, they may be signalling what it's like to work with them longer term.

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6 Secrets to Selling Your Business
Selling your business puts you in a room with someone who does this for a living. If you’re not prepared, the deal will be shaped around their experience—not yours. This conversation breaks down how predatory buyers operate, the subtle ways value gets chipped away, and what founders can do to protect themselves before fatigue and pressure take over.
Advisor fees are more standardized than most founders expect. Kirk breaks down typical percentages, minimums, retainers, and how fees scale by deal size.
The sale price doesn’t matter if taxes take a massive bite. Most founders don’t see this coming until it’s too late.
Five offers. Same headline price. Very different outcomes. This is how smart founders separate real money from wishful thinking.
Most founders accept earn-outs without realizing how rarely they actually pay out. Here’s why earn-outs look good on paper—and quietly kill real exit value.
This episode breaks it down clearly, so you know exactly where an LOI fits into the sale of your business and how to think about it before you ever sign one.