Buyer Behavior: Ghosting

Buyer Behavior
Written By Mike Simpson

We're seeing some interesting behavior from buyers lately that in most other settings would be referred to as "ghosting". They've reached out, you've engaged, and while you're waiting for an IOI or LOI, or at least some next step, they've gone dark. Pretty frustrating! Whatever you do, don't pursue them.

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Mike Simpson https://variant.media
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