Predatory Buyer Behavior: Gaslighting

Buyer Behavior
Written By Mike Simpson

We're seeing an increase in founders coming to us with erroneous and manipulative information from buyers, and in any other area, you'd call it "gaslighting". When a buyer tells you they know the market and they've done lots of deals, and the value of your business is X to Y or that it would trade in a range of A to B times EBITDA, be skeptical. They're rarely as savvy as they project and, in any case, they definitely don't have your best interests in mind.

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